Photo by Michel Arnaud

Photo by Michel Arnaud

Expect the unexpected!  

Lil' Icon is a design company to make you think...and wink!  Founded in 2017, much of the inspiration comes from the background of its founder, Rajiv Fernandez.  Ethnically Indian, born and raised in Iowa and Nebraska with an Hispanic last name (oh yeah, and his middle name is John), Rajiv was raised to embrace the diverse perspective.  He's lived around the world from Buenos Aires to Bangalore to Brooklyn, where he currently resides and is a practicing architect.  One Christmas, he made a bespoke book for his nephew Ramsey comparing their idiosyncrasies.  It was a hit!  Two-year old Ramsey read it cover-to-cover and his parents laughed at the tongue-in-cheek jokes.  This was the spur for a series of comical books comparing kids' and adults' play on words.  An array of products is in the works that combine humor, culture, and iconographic imagery. Lil' Icon sets out to make you laugh, make you think, and make you wink!